Project-Based Fundraising Toolkit

Ready to Fundraise?
Get Started With These Six Easy Steps

This toolkit walks you through the simple steps needed to support a cause that matters to you: just choose a research project in fields ranging from cancer to education to the environment, then share it and raise funds. It’s that easy!
  • 1

    Donate to Your Fundraiser First

    Demonstrate your commitment to your cause by giving family and friends an example to follow. Typically, best practice is to make a donation yourself before sharing your project through social media and emails. Remember that the first donation can set the standard—donate what you hope others will match.

  • 2

    Create Your Story

    Personalize your fundraising page to improve donation success. Share why the research project you’re supporting is important to you and how every single donation helps advance the cause. Explaining the story or reason for your commitment helps your peers better understand why their donations matter.

    + View more tips & samples
    • Email tips

      • Have fun and be creative! Have a bake sale or car wash or run a race to raise awareness and support
      • Use facts and information from our website to show what their donations can do
      • Think of personalized timing—encourage donations instead of birthday or wedding gifts
    - View less tips & samples
  • 3

    Share Your Page

    To begin, email your page to family, friends, and other close contacts—they’re the most likely to donate and generate positive momentum for your campaign. Once you’ve shared with close contacts, cast a wider net and encourage everyone to join the cause. Facebook and Twitter are great places to publicly tag and thank people who donate, thus spreading your message and request for support even further.

    + View more tips & samples
    • Email Tips

      • Keep the message personal—be yourself!
      • Share why this project is important to you and why you are supporting it
      • Be clear that you’re asking for financial support
      • Include a link to your donation page
      • Thank them in advance for their support
    • Email Samples

      Choose your causeFighting Cancer
      • Fighting Cancer
      • Advancing Technology
      • Enriching Education
      • Protecting Our Planet
      • Improving Health & Medicine
      • Exploring the Physical World
      (For iOS users: select text and copy manually)
    • Facebook & Twitter Tips

      • Stick to short, quick posts
      • Personalize where possible—include images or videos to add interest
      • Provide a link to your donation page
      • Keep it conversational and respond to comments of support
      • Create extra posts as reminders, but don’t overshare
    • Facebook Samples

      Choose your causeFighting Cancer
      • Fighting Cancer
      • Advancing Technology
      • Enriching Education
      • Protecting our planet
      • Improving Health & Medicine
      • Exploring the Physical World
      (For iOS users: select text and copy manually)
    • Twitter Samples

      Choose your causeFighting Cancer
      • Fighting Cancer
      • Advancing Technology
      • Enriching Education
      • Protecting our planet
      • Improving Health & Medicine
      • Exploring the Physical World
      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
    • Image Banners

      Choose your causeFighting Cancer
      • Fighting Cancer
      • Advancing Technology
      • Enriching Education
      • Protecting our planet
      • Improving Health & Medicine
      • Exploring the Physical World
    - View less tips & samples
  • 4

    Create Urgency with Deadlines and Goals

    Share your timeline and fundraising goal to create a sense of urgency. If people know there is a cutoff date, they will be compelled to donate sooner rather than later.

    Create new messages and updates highlighting your progress as a way to remind people about your fundraising campaign. The closer you are to your goal, the more likely people are to donate.

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    • Email Tips

      • This is an update email and doesn’t need to repeat all the facts of your original
      • Separate your email list to speak to those who have and have not donated
      • Remember: always include a link to your donation page and thank them for their support
    • Email Samples and Examples

      EXAMPLE:

      Dear James,

      I wanted to send you an update and let you know that, thanks to your donation, I’ve almost reached my $700 goal! I’m continuing to spread the word for the next 5 days—any extra support we can get for Creating a Safer World is great.

      If you’d like to check the progress or share the page, feel free to use the link below:

      https://www.crowdrise.com/Weizmann-Enzymes

      Thank you again for your donation and support for helping keep civilians safe.

      Best,
      Arnold
      (For iOS users: select text and copy manually)
      EXAMPLE:

      Dear Tyler,

      I wanted to send you an update and let you know I’m only $130 away from reaching my goal to support Total Cancer Research.

      As I mentioned before, this is a great cause that I really believe in, and am raising funds in memory of my grandfather.

      If you haven’t had the chance to donate yet, I encourage you to do so through my personal fundraising page (link below). You can also learn more about this project and my connection to it. Feel free to share this link with others.

      https://www.crowdrise.com/Weizmann-ICC

      Thanks again for any help you can give,
      Jerry Smith
      (For iOS users: select text and copy manually)
    • Facebook & Twitter Tips

      • Create urgency by posting more frequently as the deadline approaches
      • Continue to include a link to your donation page
      • Thank new donors and tag donors where it makes sense
    • Facebook Samples

      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
    • Twitter Samples

      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
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  • 5

    Invite Friends and Colleagues to Join Your Cause

    Your friends, family, coworkers, and neighbors can join your efforts, support the research, and spread the word by sharing the link to your page, or by starting their own page and joining your team. Once you have a team together, your role upgrades from fundraiser to team leader. Inspire your team to set individual goals towards the team goal and collect donations by reaching out to their own contacts.

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    • Team Tips

      • Build excitement and encourage your team in a friendly manner
      • Be supportive and give ideas, but let them be creative in personalizing their own messaging
      • Create a snowball effect—encourage your friends to invite their friends to join the team, too!
    • Email Sample and Example

      EXAMPLE:

      Dear Suzie,

      I’ve started a fundraising page to support the Weizmann Institute of Science’s research on Ending Childhood Diseases, and I’m looking for others to join my team.

      As a nurse who has cared for far too many sick children, I know firsthand the importance of such research.

      Our team goal is to raise $2,000 in the next month. Joining the team is simple, and you can choose any goal amount for your personal page. What you collect through your personal fundraising will then contribute to the team goal.

      Click this link to learn more about this great project and donate:

      https://www.crowdrise.com/Weizmann-ChildhoodDiseases

      To join the team, choose Set Up Your Fundraiser on that page. Our team name is Jane’s Joyful Fundraisers, and anyone is welcome to join. Let me know if you have any questions.

      Thanks for your time and support,

      Jane
      (For iOS users: select text and copy manually)
    • Facebook & Twitter Tips

      • Create urgency by posting more frequently as the deadline approaches
      • Continue to include a link to your donation page
      • Thank new donors and tag donors where it makes sense
    • Facebook Samples

      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
    • Twitter Samples

      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
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  • 6

    Say Thank You

    Whether they gave donations, joined your team, or shared your fundraiser link with others, make sure to thank your supporters. Keep it personal and sincere so that they know how much you appreciate their efforts to support the cause.

    + View more tips & samples
    • Thank-You Tips

      • When thanking via social media, tag supporters where appropriate
      • Let them know how much their contributions have helped
      • Time is of the essence. Always send your thanks as quickly as possible
    • Email Sample

      (For iOS users: select text and copy manually)
      EXAMPLE:

      Hi Mason,

      I wanted to let you know how much I appreciate the support you’ve given to Protecting Our Water and the Weizmann Institute of Science.

      Your team contributions helped raise $460 for scientific research that helps people all over the world.

      Here’s the link to see our fundraising totals:

      https://www.crowdrise.com/Weizmann-Water

      Thank you again for giving your donation and time to this cause.

      Best,

      Reece Johnson
    • Facebook & Twitter Tips

      • Create urgency by posting more frequently as the deadline approaches
      • Continue to include a link to your donation page
      • Thank new donors and tag donors where it makes sense
    • Facebook Samples

      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
    • Twitter Samples

      (For iOS users: select text and copy manually)
      (For iOS users: select text and copy manually)
    - View less tips & samples

Keep a Positive Attitude

Your belief in this project can do great things to help it succeed!

Project-Based Fundraising Drives Donations

People are more likely to give to fundraising efforts when they support a specific project.

Have Fun with Your Fundraising

Stay friendly and personal in all your communications.