improving health and medicine
Why Do We Like What We Like? Israeli Study Suggests Answers
The Times of Israel
Dr. Alex Pine, a postdoc in cognitive neuroscience at the Weizmann Institute, conducted a study – overseen by Prof. Yadin Dudai – on people’s preferences, influencing those likes and dislikes via conditioning, using techniques like those Ivan Pavlov famously used with his dogs. As The Times of Israel reports, the scientists think their methods could help treat addictions and phobias more effectively.
November 10, 2014